![]() This type of sans serif font is fashioned after traditional Roman lettering. The bolder, more pronounced appearance of geometric fonts makes them perfect for company logos, letterheads, or advertisements. Meanwhile, letters with sharp angles have a more angular shape. With geometric fonts, curved letters take on a circular, rounded appearance. Symmetry is one of the most important universal design principles for presentations, making geometric san serif fonts a good choice for leaving a powerful impression during your next business meeting. Within the family of sans serif fonts, three main subcategories exist. Instead, the letters in sans serif typefaces are reduced to their most simple form to create consistent, easily readable text. In French, the word “sans” translates to “without”, and as you would suspect, sans serif fonts do not contain the extra strokes seen in their serif counterparts. Some popular modern renditions of slab serif fonts include Courier, Rockwell, and Clarendon. On the other hand, using slab serif for entire sentences or paragraphs can be a little overwhelming to many due to the sheer weight and width of the letters. With its bolder strokes and blocky feet, slab serif fonts are perfect for grabbing the reader's attention at a glance. ![]() Slab serif is also commonly used on signs for business storefronts or movie posters. These wider serif fonts are usually used today in promotional materials, t-shirts, sports jerseys, and book covers. Today, transitional serif fonts like the Baskerville font remain in popular use, creating refined, elegant text blocks that closely resemble modern fonts like Times New Roman. This new Baskerville font was easier to read as many of the curvy, stylized accents of earlier serif typefaces were removed altogether. Transitional Serif Fontsīy 1757, a man named John Baskerville sought to improve upon the Caslon font by introducing a different style of serif text. However, 18th-century fonts can be difficult for modern people to read, especially when displayed on a screen. On the page, 18th-century typefaces like the Caslon font give the writing a romantic, sophisticated quality. This form of serif font uses a character known as a long s which resembles the lower-case letter F and a conjoining stroke is applied when the letters CT are alongside each other in a word. The most definitive form of serif typeface in the 18th century was the Caslon font, invented by William Caslon in the early 1720s. ![]() The elegant, traditional look of serif fonts makes them ideal for presentations or professional correspondence. ![]() Letters in serif fonts contain extra strokes often called “feet” which help make the written word easier to read. These font types include serif, sans serif, and formal script.Įasily one of the most recognizable fonts in the world, serif encompasses a large family of stylized fonts used in book printing for centuries. Although there are innumerable fonts available today, the vast majority of them can be organized into three distinct categories. Different Types of Fonts and How to Use Themįonts vary widely by shape, size, and style. Read on to learn more about the defining characteristics of different types of fonts and the typical applications of each. It can also be difficult to recognize the subtle details between certain fonts since many styles today can share many similarities. However, with literally hundreds of thousands of fonts available to choose from, it’s not always easy to know which font would work best for a given project. Whether you’re preparing a business presentation or working on graphic design concepts for your business, the font types you choose can make all the difference. ![]()
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